Paston 2002 – 2004
Psychology A-level - Grade B
P.E A-Level- Grade C
English Language A-Level - Grade C
Leeds Met University 2004 - 2008
BA (hons)Public Relations & Communication 2:1
Who do you work for, and what projects have you been involved in?
I studied for three years but I had a one year as a Sandwich Year, where I worked for a luxury fashion PR agency (Neville McCarthy Associates) in London, I then graduated in 2008. I worked for another fashion PR Agency (Stephanie Churchill PR) for two and a half years, before I set up by myself.
My biggest client was two weeks into business, for the Royal Wedding. I then did the PR for a interiors launch for Jeff Banks CBE, launching Joe Grooming (a male cosmetics range, which was big in America and which they wanted to launch in the UK), Archer Adams (a designer from New York, who has a boutique in London), Bacanal (a high end hospitality company, hosting brunch parties in Mayfair & Chelsea), You Make A Cake (A DIY cupcake shop, where you make, bake and decorate cupcakes).
After two successful years I went in house for one of my clients after they made an offer I couldn't refuse. I now concentrate on two clients- Rimmel and a famous polo player.
What is a typical day at work like?
I never really have a typical day at work. Each new day presents a new task. As a PR practitioner you are usually working on multiple initiatives for multiple clients (Yes you need to know how to multi-task in this industry). I would say the only daily routine I have is checking news hits and watching the news. Everything else (press releases, media advisories, social media etc…) is different every day. …and that’s one thing I love about this industry.
What are the important skills you have had to develop and hone to be successful in your job?
Good communication skills are very important in my job not only to enable me to meet the very demanding deadlines I have, but also to aid me to network effectively to develop new opportunities for my clients, increase my client base and further my reputation within the industry.
Did you ever envisage doing this while you were at Paston?
I did not know what I wanted to do whilst at Paston, but the courses I chose gave me a good backbone to go to university and helped me establish what I wanted to do in the end.
"The courses I chose gave me a good backbone to go to university and helped me establish what I wanted to do in the end. "